Testing Product Market Fit: If they wont give you their email, they won’t give you their money.

When you are planning out your hot new product consider this? Before you spend months working to build out your features and designs, spending money on developers and user experience testers, ask the simple question. If I put up a nice looking landing pagee, explain my grand concept for the application, and get 1,000 people to look at it, would anyone give me their email address?

While it may take a somewhat fully baked usable product, to get a potential customer to open their wallets, if you idea is good enough, exciting enough, all you should need to get an email is promise of more. If you are truly solving a problem that a market faces, people will be interested enough to give you their email in hopes of a follow up to announce your epic launch.

If they don’t, you may want to rethink your idea. Not all failures are because the product is bad, but sometimes its not well explained or your execution leaves something to be desired. Its important to find alignment though, with the market, before proceeding to build the wrong product. Use you mailing list, MVP, waitlist as a way to explore the market and find your true customers. Learning early will save you time, money, and failure in the long run.

Reach out to us or sign up for a free trial, and launch your perfect MVP today. Not only does waitlisted help show value by delivering you the emails of interested users, we take it to the next step by helping you findĀ fanatic customers who care enough to share your product before its live.